PR2Politics
Marketing at the Intersection of Public Affairs & Strategic Communications
Strategic Communications · Marketing Enablement · Account Management
About
Raven Robinson · PR2Politics
Raven Robinson is a political strategist, public relations executive, and founder of PR2Politics, a strategic communications consultancy established in 2009. The firm helps elected officials, nonprofit organizations, entrepreneurs, and purpose-driven brands build visibility through public relations, media strategy, government affairs, and partnership development—applying the discipline of political campaigns to modern brand communications. Since its founding, PR2Politics has supported New York State Senate, Assembly, and New York City Council campaigns, while expanding into communications strategy for mission-driven organizations and business leaders. Recognized as a City & State Top 40 Under 40 Rising Star in Government, City & State Who's Who in Communications (2024) honoree, and member of the ForbesBLK Advisory Council, Raven has been featured by Forbes and Black Enterprise for her work in public relations, entrepreneurship, and strategic communications. She is also the author of Your Campaign: A Business Owner's Guide to Understanding Public Relations, bringing political campaign strategy to founders and business leaders seeking greater visibility.
The Brief
Joined the consultancy as an Account Manager and Marketing Consultant, supporting a portfolio of political campaigns, nonprofit organizations, public figures, and mission-driven brands. Partnered closely with the public relations team to translate campaign objectives into integrated marketing strategies, develop marketing collateral and digital assets, coordinate campaign execution, and measure performance across multiple client engagements.
The Work
- Managed marketing execution across 3–5 concurrent client accounts spanning public affairs, nonprofit, and community organizations
- Developed integrated marketing assets—including presentations, sponsorship decks, landing pages, social campaigns, and branded collateral—to support public relations initiatives
- Managed ongoing social media strategy and content execution for long-term client engagements while overseeing creative production and publishing workflows
- Partnered with the public relations team to align digital marketing with media outreach, community engagement, fundraising, and event initiatives
- Produced campaign reporting and performance insights to support client communications and ongoing optimization
Receipts
3–5
active client accounts managed
2+
years supporting PR, digital marketing & campaign execution
20+
campaigns, marketing assets & enablement projects delivered
In Their Words
“Estefany's a real gem, giving our client awareness a sweet boost and making our PR game stronger. She's invaluable in helping me tackle the tricky task of uniting different operations. There's a bunch of chatterboxes in social media management and marketing that talk a good game, but Estefany helps you make it happen. I've been with her for the last couple of years and, lemme tell ya, she's amazing bang for your buck. Estefany's got an ear for your needs and whips up solutions that meet 'em perfectly. If you're a business seeking to demonstrate value and boost results, I can't recommend Estefany enough. The best part? all these advantages come at a fraction of the cost of employing a staff member.”
Raven Robinson
CEO of PR2Politics
The Spread
The Room
Alongside:National Coalition of 100 Black Women · Frances Canty Foundation · Chase × ESSENCE · L'Oréal USA · Instacart · Carver Bank · BOLD · Driven Society · REVOLT Summit · Sisters Letter · The B|E Note · CURLS (Mahisha Dellinger)
Tools:Meta Business Suite | Canva | Google Analytics | Google Workspace | Hootsuite | Later | Buffer | Mailchimp | Eventbrite | Microsoft Office | Adobe Creative Cloud
Field Notes
This engagement taught me that marketing doesn't exist in a vacuum. The strongest campaigns aligned public relations, community engagement, partnerships, and digital marketing behind one clear message. Working alongside a public affairs consultancy showed me that successful communications require more than great creative—they require stakeholder alignment, strategic timing, and marketing that supports a larger organizational mission.