Growing Community Through Strategic Partnerships & Member Engagement

NAMIC NY

Community Marketing · Brand Partnerships · Volunteer Leadership

About

Rahdiah Barnes · NAMIC NY

One of 18 local chapters of the National Association for Multi-Ethnicity in Communications (NAMIC), NAMIC New York connects media, entertainment, and technology professionals across the Tri-State area through leadership development, networking, and industry programming. As part of a national organization serving 2,500+ members with an extended reach of 700,000+ professionals, the chapter works alongside many of the industry's leading companies to inspire, connect, and elevate the next generation of leaders.

The Brief

Served as the volunteer Social Media Chair for two years, leading the chapter's digital marketing efforts during a period of community growth. The objective was to increase member engagement, strengthen the chapter's digital presence, and connect programming with sponsorship, membership, and event participation.

The Work

Developed and executed integrated social media campaigns that promoted chapter programming, professional development, and member engagement across multiple platforms.
Built and led a 10-member social media committee, creating workflows, content calendars, and collaborative processes that enabled consistent content production.
Connected marketing efforts across the full event lifecycle — before, during, and after events — to increase attendance, engagement, and sponsor visibility.
Produced year-round campaigns supporting cultural heritage months, executive panels, networking events, recruitment initiatives, and virtual programming.
Supported sponsorship visibility and community growth through strategic digital marketing that contributed to increased partner engagement and organizational revenue.

Receipts

+$30K

corporate sponsorship driven

30K+

audience built

committee led

In Their Words

“Her insight, creativity, and leadership have directly contributed to the success of all our social media platforms. She built our online network incredibly quickly, resulting in high-value sponsorship/partnership wins and membership growth. I was impressed by her quick grasp of our association and her ability to produce authentic, keen, and meaningful posts every week. She's brilliant at transforming our ideas into great social media marketing. We are now reaching a larger audience and driving meaningful engagement. She has seamlessly led a Committee of 10 while keeping the content exciting and on-trend. You will not be disappointed. Should you decide to work with her. She is professional and takes the time to listen to your needs and your platforms' direction, then executes the vision to the highest standard. She sets the utmost highest caliber of Social Media Marketing Management.”

Rahdiah Barnes

Former President, NAMIC NY

The Spread

The Room

Alongside:NBCUniversal · Warner Bros. Discovery · Paramount · Comcast · ESPN · Microsoft · SiriusXM · A+E Networks · BuzzFeed · AMC Networks · Bumble · VICE

Field Notes

This experience changed how I think about marketing. Audiences consume content; communities create momentum. The strongest marketing strategies don't just drive impressions — they give people a reason to participate, return, and advocate for the mission.