From Invitation to Experience: Marketing Wellness Retreats & Events

HolisticitiLyfe

Event Marketing Strategy · Guest Experience · Experiential Marketing

About

Leslie Carrington · HolisticitiLyfe

Established in 2014, HolisticitiLyfe was an emerging wellness brand focused on empowering women through retreats, workshops, community events, and holistic lifestyle programming. Centered on health, mindfulness, spirituality, and personal growth, the brand created immersive experiences that fostered meaningful connection while encouraging women to prioritize their well-being. During its early growth stage (2016–2017), I partnered with the founder to support event marketing, experiential campaigns, community outreach, and brand development.

The Brief

Partnered with the founder to support the planning, marketing, and execution of wellness events, retreats, and community initiatives. Working across event marketing, travel experiences, digital marketing, sponsorship outreach, and operational coordination, I helped bring large-scale experiences to life while ensuring every touchpoint reflected the brand's mission and intentional community experience.

The Work

Planned and executed marketing for six large-scale wellness events, retreats, and community experiences from planning through delivery
Developed integrated marketing campaigns across social media, email marketing, and community outreach to increase event awareness and participation
Modernized the organization's press kit, promotional materials, and marketing collateral to strengthen brand positioning and partnership opportunities
Secured in-kind sponsorships and cultivated relationships with wellness influencers, local businesses, and community partners to support events and retreats
Coordinated retreat programming, speaker communications, travel logistics, and attendee experiences while ensuring seamless event execution
Developed repeatable marketing workflows and operational processes that improved campaign execution and event planning

Receipts

large-scale events executed

proposals delivered

9 months

full scope delivered within

In Their Words

“Collaborating with HolisticitiLyfe was fantastic. They consistently promoted healthy lifestyle practices, fostering balance in health, spirituality, and relationships. Together, we efficiently managed and executed various marketing projects, ensuring smooth operations and impactful results.”

HolisticitiLyfe

The Spread

The Room

Alongside:Wellness Entrepreneurs · Community Partners · Wellness Influencers · Event Speakers · Retreat Attendees

Field Notes

One of my earliest marketing engagements taught me that memorable brands aren't built through campaigns alone, they're built through experiences. Every retreat, event, and community gathering reinforced that the strongest marketing creates meaningful moments people remember long after the event ends.