Guildia Lopez
Behind the Founder: Supporting an Entrepreneur Across Multiple Ventures
Founder Support · Event Marketing · Marketing Operations
About
Guildia Lopez · Event & Experiential Marketing Leader
Guildia Lopez is an Event & Experiential Marketing Leader with more than 10 years of experience producing experiences that bring together culture, leadership, and community. Her career includes experiential marketing for luxury brands including Tiffany & Co. and Cartier before launching her own ventures focused on community building and professional development. During our collaboration, Guildia was expanding her entrepreneurial portfolio through ventures including Vision 2 Life Events and the early years of Brothers & Briefcases. Over several years, I partnered with her across multiple initiatives, helping build the marketing foundation through event promotion, social media, digital presence, and creative support. Today, Guildia continues to lead Brothers & Briefcases, a leadership platform founded in 2017 that has grown into a nationally recognized community for Black professionals and entrepreneurs. The organization has featured 40+ alumni across multiple cohorts and has been recognized by VoyageATL, Bleu Magazine, Bold Journey, The GQ Gentleman, and theGrio.
The Brief
Guildia became one of my very first entrepreneurial clients and marked the beginning of my journey as a virtual assistant. As her businesses evolved, so did my role. What started with administrative and marketing support gradually expanded into event assistance, Facebook Business setup, social media management, and promotional support across several entrepreneurial ventures. Working alongside Guildia gave me my first opportunity to experience what it meant to support a founder behind the scenes—learning how marketing, operations, events, and entrepreneurship intersect long before I officially entered corporate marketing.
The Work
- Supported marketing and operational initiatives across multiple entrepreneurial ventures, including Vision 2 Life Events and Brothers & Briefcases
- Assisted with Facebook Business setup, social media management, and digital marketing support for emerging brands
- Coordinated event logistics, guest experience, and on-site marketing support during leadership and professional development events
- Captured photography and social media content that extended event engagement beyond the experience itself
- Supported promotional efforts and day-of execution while helping founders stay focused on programming and attendee engagement
Receipts
2
entrepreneurial ventures supported
10k+
community across digital & live experiences
10+
national founders, executives & speakers featured
In Their Words
“When Estefany & I started working together, my business only had an Instagram account that was gaining traction and a specific audience; adding on Facebook was an extra touch to build brand awareness. The brief training and tools she provided during her services made it easy to manage the page once her services were completed. I believe as my business continues to grow, I'll need the kind of services Estefany provides on a consistent basis. I recommend Estefany's services because she is talented, she's passionate about her work, and it's very important we support and Buy Black!”
Guildia Lopez
Founder of Brothers & Briefcases
The Spread
The Room
Alongside:Guildia Lopez · Ash Cash Exantus · Rae Holliday · Dr. Brandon M. Frame · Jeff Lindor · Andre Turnbull · Sean Williams · Ilbert J. Sanchez · DéVon Johnson · Phaon Spurlock · Scotch Porter · Gentlemen's Factory · LIT Brooklyn · Papi Wines
Tools:Facebook Business Manager | Canva | Eventbrite | Google Workspace | Adobe Photoshop
Field Notes
This engagement taught me that great marketing is often invisible—it's the preparation, coordination, and countless details that allow founders to stay present while their vision comes to life. It became the foundation for how I continue to support leaders today.