About

Evena Patrice Adams · Marketing & Creative Professional

Evena Patrice Adams is a marketing and creative professional whose career spans nonprofit marketing, communications, design, project management, and higher education. Her work focuses on helping organizations and entrepreneurs communicate their stories through thoughtful branding, community engagement, and creative strategy. Today, Evena serves as Marketing Design Coordinator at Meals on Wheels Delaware, is an Adjunct Professor at Delaware State University, and continues leading creative and project-based marketing initiatives through her creative studio, SocieMaison, where she partners with brands on marketing, design, and communications projects.

The Brief

Years earlier, before GirlBoss LinkUp became a networking community, it started with a simple idea. As two early-career entrepreneurs, we wanted to build visibility for our personal brands while creating a space where women could connect through entrepreneurship, leadership, and shared experiences. Our first initiative was Startup Sundays, a recurring Twitter chat that brought entrepreneurs together each week to discuss branding, marketing, business, and professional development. As the community grew, we recognized an opportunity to take those conversations beyond social media. Together, we evolved Startup Sundays into GirlBoss LinkUp—a community that blended digital engagement with in-person networking experiences, speaker panels, sponsorship opportunities, and educational programming. Rather than building one-off events, our goal was to create a recognizable brand and community that women wanted to return to—online and in person.

The Work

• Build the Brand — Established the visual identity and marketing foundation for GirlBoss LinkUp, creating a recognizable brand experience across digital and in-person touchpoints through sponsorship materials, event branding, social media templates, and promotional assets
• Grow the Community — Developed content and engagement strategies that extended conversations before, during, and after every event; Startup Sundays became the digital heartbeat of the community, encouraging entrepreneurs to exchange ideas, build relationships, and remain connected year-round
• Fill the Room — Planned and executed integrated marketing campaigns supporting recurring networking events, speaker panels, and community programming through social media, email marketing, registration campaigns, and attendee communications
• Support Partnerships — Created sponsorship presentations, partnership materials, and promotional assets to communicate the value of collaborating with GirlBoss LinkUp and support speaker outreach and community partnerships

Receipts

In Their Words

The Spread

The Room

Alongside:Fatou Barry (PR Girl Manifesto) · Jasmine N. Cooper · Christian Mills · Krystyl Brown · Chanda Reynolds · Ashlee Mejia · Tiana Lanee · Charli Harris · Makia Duncan · Bianca Green · Sade Graham · India Sage · Women Entrepreneurs Across Delaware & the Mid-Atlantic

Tools:Eventbrite | Canva | Hootsuite | Adobe Photoshop | Facebook | Twitter/X | Instagram | Google Workspace

Field Notes

GirlBoss LinkUp taught me that communities aren't built when people arrive—they're built through every interaction before and after the event. The most successful experiences extended far beyond the stage, creating conversations and relationships that kept people coming back. Looking back, this was my introduction to community-led marketing—an experience that shaped how I think about partnerships, events, and building brands people genuinely want to belong to.